Newspeak

Dear Mr Fischer,

Thank you for placing your first order with Sainsbury's to You. You can now sit back and relax while your order is carefully selected by our trained shoppers and delivered straight to your door.

This is not a joke. This is real copy copied from a real email from Sainsbury. Somehow I cannot get this unsettling image of "trained shoppers" out of my head. The logo is not real, but my slightly modified version.